Transformers

Transformers is a 2007 live action film adaptation of the Transformers franchise. more...

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The film stars Shia LaBeouf as Sam Witwicky, a teenager involved in a war between the heroic Autobots and the evil Decepticons: two races of alien robots who can disguise themselves by transforming into everyday machinery. The Decepticons desire control of the Allspark, the object that created their robotic race, with the intention of using it to build an army by giving life to the machines of Earth. Megan Fox, Josh Duhamel, Tyrese Gibson, Jon Voight and John Turturro also star, while Peter Cullen and Hugo Weaving provide the voices of Optimus Prime and Megatron respectively. The film was directed by Michael Bay and written by Roberto Orci and Alex Kurtzman.

Producers Don Murphy and Tom DeSanto developed the project in 2003, with a treatment written by DeSanto. Executive producer Steven Spielberg came on board the following year, and he hired Orci, Kurtzman and Bay on the project in 2005. The filmmakers wanted a realistic depiction of the story, and created a complex design aesthetic for the robots to stress their alien nature. The computer-generated characters were programmed to have thousands of mechanical pieces move as they transformed and maneuvered. The military of the United States and General Motors lent vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes.

Hasbro organized an enormous promotional campaign for the film, making deals with hundreds of companies. This advertising blitz included a viral marketing campaign, coordinated releases of Transformers prequel comics books, Transformers toys and books, as well as product placement deals with GM and eBay. Transformers was a box office success despite mixed fan reaction to the radical redesigns of the characters, and reviews criticizing the focus on the humans at the expense of the robots. It became the twenty-eighth most successful film released, and the fifth most successful of 2007, grossing approximately US$706 million worldwide. The film revitalized media interest in the franchise, and a sequel is expected for release on June 26, 2009. The film won four awards from the Visual Effects Society and was nominated for three Academy Awards.

Plot

The film opens with Optimus Prime, heroic leader of the benevolent Autobots, describing in a voice-over the destruction of the Transformers' home world, Cybertron. It was destroyed by the evil Decepticon leader Megatron in his quest to obtain the All Spark. The Autobots want to find the All Spark so they can use it to rebuild Cybertron and end the war between the Autobots and the Decepticons, while the Decepticons want to use it to defeat the Autobots and conquer the universe. Megatron found the All Spark on Earth, but crash-landed in the Arctic Circle and was frozen in the ice. Captain Archibald Witwicky and his crew of explorers stumbled upon Megatron's body in 1897. Captain Witwicky accidentally activated Megatron's navigational system and his eye glasses were imprinted with the coordinates of the All Spark's location. Sector 7, a secret United States government organization, discovered the All Spark in the Colorado River and built the Hoover Dam around it to mask its energy emissions. The still-frozen Megatron was moved into this facility and was reverse engineered to advance human technology.

Read more at Wikipedia.org