Mega Bloks
Mega Brands, Incorporated TSX: MB (Formerly Mega Bloks, Incorporated) is a publicly traded children's toy company based in Montreal, Canada. Mega Bloks is the name of their most popular toy, plastic building blocks. Mega Brands Inc. more...
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distributes a range of toys, puzzles, and craft-based products worldwide but enjoys greatest success in North America, where Mega Bloks is one of the top 10 toy brands.
History
In 1967, Victor Bertrand and his wife Rita founded the company as Ritvik Toys, Inc. (a portmanteau word based on a combination of Rita and Victor). Ritvik was amalgamated with Ritvik Holdings Inc. on June 30 1998. On March 19, 2002, the name was changed from Ritvik Holdings Inc. to Mega Bloks Inc. Currently, the founders' sons Vic Bertrand Jr. and Marc Bertrand are COO and CEO, respectively.The company is divided into two sections. Toys, and Stationary. The President of the Toy section is Gerardo Yepez.
On June 15, 2006, following the acquisition of several brand names not associated with construction brick toys, the company again changed its name, this time from Mega Bloks Inc. to Mega Brands Inc.
LEGO lawsuits
The LEGO Group has filed suit against Mega Bloks Inc. in courts around the world on the grounds that Mega Bloks' use of the \"studs and tubes\" interlocking brick system is a violation of trademarks held by LEGO. Generally such suits have been unsuccessful, chiefly because the functional design of the basic brick is considered a matter of patent rather than trademark law, and all relevant LEGO patents have expired. In one of the most recent decisions, on November 17 2005, the Supreme Court of Canada upheld Mega Bloks' right to continue selling the product in Canada.
Products
The Mega Bloks toy brand should be distinguished from its parent company Mega Brands Inc., which offers a range of products in addition to toy construction bricks.
The building blocks come in four sizes.
Maxi size, introduced in 1985, intended for very young children. The blocks feature slightly rounded corners and edges and have tall rounded studs.;
Mini size, introduced in 1989, designed for toddlers and preschoolers. The bricks likewise have slightly rounded edges and corners. The studs are 5/12 the height of the body of the brick. This size is the same size as Duplo.;
Micro size, introduced in 1991, has sharp edges and corners, and the studs are 1/6 the height of the body of the brick. This size is the same size as ordinary LEGO bricks.;
Nano size, introduced in 2004, is the smallest.;
The first three scales are intercompatible to varying degrees and may be combined in building. Nano is not directly compatible with any of the other scales.
Read more at Wikipedia.org
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