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Kellogg's/ Cereal

Kellogg Company (often referred to as simply Kellogg or Kellogg's) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with the corporate world headquarters in Battle Creek, Michigan, USA. more...

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Kellogg trades under the ticker symbol NYSE: K. Revenues in 2006 were $10.906 billion.

History

Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh-day Adventist religion. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922.

The company owns the Kellogg's, Keebler (acquired in 2001), Morningstar Farms, and Kashi divisions or subsidiaries. It also owns the Natural Touch, Cheez-It, Murray, Austin, Famous Amos, Carr's, and Plantation brands.

Corporate governance

Current members of the board of directors of Kellogg Company are: Jordan T Shington, Zachary Goldstein, Gordon Lunt, Bella Bo' Gellerman, Dorothy Johnson, Daniel Jorndt, Ann McLaughlin Korologos, David MacKay, William Perez, William C. Richardson, John Zabriskle, and Casey Gallagher.

On January 24, 2005, the former CEO (since April 1999) and chairman of the board of directors (since April 2000), Carlos Gutierrez became U.S. Secretary of Commerce in the second term of President George W. Bush. Kellogg's board of directors named James M. Jenness as chairman and CEO to replace Gutierrez.

On October 23, 2006, Kellogg's announced that president and chief operating officer David MacKay would become the chief executive officer, effective December 31, 2006. Jenness will continue to serve as chairman of the Board of Directors.

In June, 2007 Kellogg announced that by the end of 2008 it would stop advertising to children under twelve those cereals and snacks that do not meet specific nutrient guidelines.

Products

Cereal

A list of cereal products produced by Kelloggs, with available varieties.

All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Bran Flakes (UK), All-Bran Extra Fiber, All-Bran Guardian (Canada); Apple Jacks; Bran Buds; Choco Krispis (Latin America); Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch, Crunchy Nut; Coco Pops (Cocoa Krispies in the US); Corn Flakes: Kellogg's Corn Flakes, Kellogg's Corn Flakes with Real Bananas, Honey Crunch Corn Flakes (latter sold as \"Honey Nut Corn Flakes\" in Canada, \"Crunchy Nut Corn Flakes\" and \"Crunchy Nut Clusters\" in Australia, New Zealand and the UK); Complete Wheat Bran Flakes / Bran Flakes; Corn Pops; Country Store (UK); Clusters / Crunchy Nut/ cinamon; Crispix; Cruncheroos (current only available through food service sales and not retail); Disney cereals: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs, Pirates of the Caribbean; Crunchy Nut Corn Flakes; Eggo; Froot Loops: Froot Loops, Froot Loops 1/3 Less Sugar, Marshmallow Froot Loops; Frosted Flakes® (Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes 1/3 Less Sugar, Tony's Cinnamon Krunchers; Frosted Mini-Wheats (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still, apparently, applied to this product in other parts of Europe); Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry; Fruit 'n Fibre (not available in US); Genmai Flakes (Japan); Guardian (Australia/NZ); Honey Loops; Honey Smacks (US)/Smacks (other markets); Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends - Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends - Apple, Date & Saltana (Australia/NZ); Komplete (Australia); Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins; Mini Swirlz; Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrent; Mueslix: Mueslix with Raisins, Dates & Almonds; Nut Feast; Nutri-Grain; Oat Bran: Cracklin' Oat Bran; Pep! Best remembered as the sponsor of the Superman radio serial.; Optivita; Product 19; Raisin Bran/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ); Raisin Wheats; Rice Krispies®/Rice Bubbles: Rice Krispies, Rice Krispies Treats, Frosted Rice Krispies, Cocoa Rice Krispies, Rice Bubbles, LCMs; Ricicles: Like Rice Krispies, but with the addition of a frosted sugar coating.; Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal; Smart Start: Smart Start, Smart Start Soy Protein Cereal; Smorz; Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain (UK); Spider-Man cereal: Spider-Man Spidey-Berry; SpongeBob SquarePants cereal: SpongeBob SquarePants Cereal; Start UK; Sustain: Sustain, Sustain Selection; Vector (Canada only); Yogos cereal;